Blog
Guides and field notes on tracking paid traffic into Telegram.
How to track Telegram joins from Meta ads
The Meta pixel loses people at the Telegram button. How to send each confirmed channel join back to Meta as a conversion, matched to the ad.
Direct join or join request: which one for paid Telegram traffic?
Join requests add a step but let your bot write first and keep fake accounts out. When each option pays off, and how both are tracked.
Cost per Telegram subscriber: the number Ads Manager doesn't show
Cost per click hides what you really pay. How to work out cost per first join and cost per subscriber still there after 7 days, with an example.
What is a Telegram Mini App? A short guide for marketers
A Mini App is a web page that opens inside Telegram, from a bot. What it can do in a funnel, how people open it, and what you can measure.
How to send Telegram conversions to Google Ads
Google Ads can't see a join that happens in the Telegram app. Keep the click ID, wait for the confirmed join, and import it as a conversion.